Friday, March 2, 2012

Enlightenement For Sale, $995

Robert Scheinfield has figured out how to package and sell it. Being in Truth is his 24 week course on awakening, or emancipation, or as he says whatever
you want to call it.
We watched his 90 minute webinar, and it was pretty good, he even presented the "gap" between seeking and enlightenment, and has developed a system for understanding the illusion and a concept about Truth and finding freedom. Then there is a nice note at the end about how you can get all the details and an entire online study course through easy monthly payments. As alway I looked for what was missing from the webinar, or what shouldn't be there, and I saw that there was no reference to love or the heart. He took questions after the webinar, so I entered mine about the heart and he answered by email: it is often there but it is not required...it is a myth. Ouch, that hurts, I thought. I told Akemi it's up to her, and since her heart is already always open maybe she can benefit from the hard sell on empty awareness. But she should ask for a 50% discount, lol. Then, truly astounding, (or not if we see it as just the "human game" as Scheinfeld puts it), she's been taking a self-improvement course from a guy who wants to translate Scheinfeld's work into Japanese, repackage it, and sell it!

Here it is, going down right in front of me, the new business of enlightenment. Not that it hasn't always been there - just that the packaging is slicker, and perhaps the contents are improved too. There must be a list of different ways to look at this. Seems that a big one is to view true awakening as also part of the human game, which lends itself to packaging, repackaging, and nice profits! Even Adya's online course for $50, given in four 2-hour sessions. Its quite realistic to estimate 500-1000 will take it - nice to be in the "flow," and make $50,000. And the book, transcribed from oral teachings - double dipping! Like Gangaji, videotaping her satsangs with 400 people and then selling the videos for $25 each. BMWs on the side, and a sangha in Tahiti, anyone?

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